Laura Bassett
Tampa, Florida
Overview
AI-native growth companies move fast. Product strength often accelerates faster than GTM structure. That tension shows up as: – Inconsistent sales motion – Messaging drift – Category confusion – Analyst disconnect – Revenue unpredictability That’s where I come in. I work with growth-stage AI and CX technology companies to bring structure to GTM before scale compounds complexity. This isn’t surface -level marketing.. It’s revenue architecture: – Positioning aligned to buyer reality – Sales & marketing motion alignment – Category framing & analyst readiness – Execution cadence & KPI alignm
About
AI-native growth companies move fast. Product strength often accelerates faster than GTM structure. That tension shows up as: – Inconsistent sales motion – Messaging drift – Category confusion – Analyst disconnect – Revenue unpredictability That’s where I come in. I work with growth-stage AI and CX technology companies to bring structure to GTM before scale compounds complexity. This isn’t surface -level marketing.. It’s revenue architecture: – Positioning aligned to buyer reality – Sales & marketing motion alignment – Category framing & analyst readiness – Execution cadence & KPI alignment With 25+ years in SaaS, including deep experience in CX, CCaaS, and contact center analytics, I understand how AI platforms actually land inside enterprise buying environments. Most engagements begin with a focused strategy and execution sprint and evolve into ongoing fractional CMO or advisory support. If your product is strong but the market strategy and narrative feels fragmented, we should talk.