Larissa Acosta
San Francisco, California
Overview
I’m a senior marketing leader with 20+ years of experience building modern, culturally resonant brands for Fortune 100 companies—bringing together strategic clarity, creative excellence, and hands-on execution. My background spans brand and creative strategy, performance marketing, consumer insights, and data-driven decision-making, with deep experience partnering closely with in-house creative teams and external agencies to deliver integrated, high-impact work at scale. I’m known for leading collaborative, multidisciplinary teams and for bridging the space between strategy and execution—equal
About
I’m a senior marketing leader with 20+ years of experience building modern, culturally resonant brands for Fortune 100 companies—bringing together strategic clarity, creative excellence, and hands-on execution. My background spans brand and creative strategy, performance marketing, consumer insights, and data-driven decision-making, with deep experience partnering closely with in-house creative teams and external agencies to deliver integrated, high-impact work at scale. I’m known for leading collaborative, multidisciplinary teams and for bridging the space between strategy and execution—equally comfortable setting direction, refining creative, and rolling up my sleeves to bring ideas to life. I place a strong emphasis on empathetic leadership, clear communication, and creating environments where creatives and marketers can do their best work.