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Lara Peterson

Fractional VP of Business Development

New Hampshire

Overview

Lara Peterson is a highly experienced Fractional VP of Business Development based in New Hampshire. She specializes in strategic leadership, go-to-market strategies, and brand positioning to drive sustainable growth. Her expertise includes identifying new opportunities, refining product portfolios, and guiding organizations through significant transitions and operational improvements.

About

Lara Peterson excels as a Fractional VP of Business Development, bringing extensive expertise in strategic leadership to her clients. She is adept at spearheading business advisory services, developing robust go-to-market strategies, and refining brand positioning to foster sustainable growth and market penetration. Her approach focuses on empowering businesses to clarify their vision and execute ambitious plans. A driving force for growth and innovation, Lara is skilled at identifying untapped opportunities and optimizing product portfolios. She implements data-driven strategies to unlock new possibilities, ensuring companies not only adapt to market changes but also lead in their respective sectors. Her focus is on measurable results and long-term viability. As a trusted executive consultant, Lara provides invaluable guidance to companies facing critical junctures. She expertly navigates transitions, mergers, acquisitions, and operational efficiency initiatives, delivering solutions that streamline processes and enhance performance. Her fractional model offers executive-level strategic support without the overhead of a full-time hire, providing agile and impactful leadership when and where it's needed most.

Industry Experience

TechnologyManagement ConsultingPrivate EquityProfessional ServicesSaaS

Specialties

Go-to-Market StrategyM&A Integration & TransitionsStrategic Growth & Innovation

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Location

New Hampshire

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