Lakshmia Marie
Chicago, Illinois
Overview
Most fractional CROs show up and look at your pipeline. I look at the full system because that's where the actual problem almost always lives. The signals are already there. In the customer feedback nobody acted on. In the sales calls where the same objection keeps coming up. In the team that stopped speaking up because leadership stopped listening. In the metrics that have been pointing to the same breakdown for months. But somewhere between the guru playbook, the investor narrative, and the pressure to look like a scalable business, the actual problem gets buried under a strategy built f
About
Most fractional CROs show up and look at your pipeline. I look at the full system because that's where the actual problem almost always lives. The signals are already there. In the customer feedback nobody acted on. In the sales calls where the same objection keeps coming up. In the team that stopped speaking up because leadership stopped listening. In the metrics that have been pointing to the same breakdown for months. But somewhere between the guru playbook, the investor narrative, and the pressure to look like a scalable business, the actual problem gets buried under a strategy built for optics instead of outcomes. I work with companies that are sitting on the answer and don't know it. The customers have told you what's wrong. Your team has told you what's wrong. The data has told you what's wrong. What's missing is someone who can look at all of it without an agenda and tell you what it actually means. I've sat in most of the seats at the revenue table. Product manager for an AI cybersecurity platform. Product manager for a consumer mobile app. Marketing across B2B SaaS and B2C campaigns. Revenue leadership across seven companies. That's not a resume flex. It's why I can see the disconnects between product, marketing, and sales that specialists miss because they're only looking from one direction. What I do is diagnose where the system is actually breaking down and build the capability inside your team to fix it and sustain it. Not hand off a deck and disappear. Stay in the room until your team understands the how and the why well enough to run without me. What I've driven for clients: 200% average YoY growth across 7 companies by aligning sales, product, and marketing around shared metrics and a clear value proposition 25% reduction in customer churn by redesigning onboarding to deliver measurable value immediately 40% improvement in enterprise deal win rates by rebuilding messaging frameworks around business outcomes, not features 35% increase in ARPU by implementing pricing models based on actual customer behavior I limit my work to three active engagements at a time. If your situation sounds familiar, let's talk: https://book.referbconsulting.com/lite/initial-consult-30-minutes