Kyle Wiebalk
Kings Beach, California
Overview
I love helping people and businesses, and solving strategic challenges. Digital marketing leader nurturing profitable growth for DTC ecommerce and SaaS brands. Focus on full funnel omnichannel brand strategy, acquisition, and retention marketing. $400+ million media managed, scaled 200+ brands across all regions of the World. Experience managing 8+ figure budgets, testing and continuous flywheel across strategy, creative, execution and insights to fuel sustainable, profitable growth. I’ve scaled brands from GTM & crowdfunded, high growth venture-funded, and Fortune 500 brands. Programs incl
About
I love helping people and businesses, and solving strategic challenges. Digital marketing leader nurturing profitable growth for DTC ecommerce and SaaS brands. Focus on full funnel omnichannel brand strategy, acquisition, and retention marketing. $400+ million media managed, scaled 200+ brands across all regions of the World. Experience managing 8+ figure budgets, testing and continuous flywheel across strategy, creative, execution and insights to fuel sustainable, profitable growth. I’ve scaled brands from GTM & crowdfunded, high growth venture-funded, and Fortune 500 brands. Programs include paid performance marketing, email & SMS, CRO, partnerships, influencer, organic social, and emerging channels marketing. Vertical experience: apparel, automotive, beauty, CPG, consumer tech, food & beverage, health & wellness, outdoor sports & fitness, SaaS, and more. Love leadership, building and mentoring high-impact global marketing teams. Fascinated with and currently exploring the ways generative AI can supercharge people and business. We’re in a new era of creativity! Select clients include: **Omnichannel Strategy + Paid Performance** B2C: Brixton, Denon, Doc Martens, Eden, Guthy Renker brands (i.e. Meaningful Beauty), Marantz, mophie, Polk Audio, Posh Peanut, Rip Curl, The General Auto Insurance, WELD, ZAGG B2B: Adtalem, GRIN, HP **Influencer & Creator** Audi, Intel, Intuit, select DTC brands **Early Organic Social** AT&T, Audi, Snapple, Vespa **Brand Partnerships** Drake (AT&T, America’s Most Wanted Tour), Marvel, Mick Fanning (Rip Curl Pro Surfer), Sundance Film Festival, U.S. Ski Team (Winter Olympics) CONTACT: kyle[at]wiebalk[dot]com, or send a LinkedIn DM