Kyle Hamer
Houston, Texas
Overview
Most companies don’t have a lead problem. They have a conversion problem. Marketing is busy. Sales doesn’t trust it. Leads show up, but revenue doesn’t. I’ve spent my career stepping into that gap. I’m a sales-minded marketer. Always have been. I care about pipeline, conversion, and revenue. Not activity. I work with SaaS companies—often PE-backed—when growth stalls or starts to get messy. Usually it looks like this: - Marketing and sales are not aligned - Messaging is unclear or too broad - Pipeline exists, but it doesn’t convert - Teams are working hard, just not together
About
Most companies don’t have a lead problem. They have a conversion problem. Marketing is busy. Sales doesn’t trust it. Leads show up, but revenue doesn’t. I’ve spent my career stepping into that gap. I’m a sales-minded marketer. Always have been. I care about pipeline, conversion, and revenue. Not activity. I work with SaaS companies—often PE-backed—when growth stalls or starts to get messy. Usually it looks like this: - Marketing and sales are not aligned - Messaging is unclear or too broad - Pipeline exists, but it doesn’t convert - Teams are working hard, just not together That’s where I come in. I diagnose where the system is breaking. Then I fix it. That means: - Getting clear on who you actually sell to - Tightening the message so it lands - Rebuilding demand around real buyers - Aligning sales and marketing around revenue, not MQLs I’ve done this across multiple companies and stages. A few outcomes: - +46% ARR growth in one year - Grew revenue from $18M to $28M - 358% increase in demand - 362% lift in sales productivity in 90 days I’m not a “set the strategy and step back” CRO/CMO. I get in it with the team. We build the system. We make it perform. If your pipeline isn’t converting, there’s a reason. We’ll find it. Then fix it.