Kristie Kederis
Naples, Florida
Overview
Kristie Kederis Fractional Chief Marketing Officer Founder and Chief Marketing Officer, Do Good! Public Relations and Marketing (Agency and Client Experience) Formerly Vice President of Marketing at LINGA rOS. Successfully achieved growth marketing and brand recognition, and prepared for acquisition by PNC Bank. Award-winning marketing and public relations executive with deep experience in maximizing public relations, digital and direct marketing to drive new business growth. Press hits include, but are not limited to Dr. Oz, The View, NBC News, CNN, Crain's' Business Journal, CBS, The Wal
About
Kristie Kederis Fractional Chief Marketing Officer Founder and Chief Marketing Officer, Do Good! Public Relations and Marketing (Agency and Client Experience) Formerly Vice President of Marketing at LINGA rOS. Successfully achieved growth marketing and brand recognition, and prepared for acquisition by PNC Bank. Award-winning marketing and public relations executive with deep experience in maximizing public relations, digital and direct marketing to drive new business growth. Press hits include, but are not limited to Dr. Oz, The View, NBC News, CNN, Crain's' Business Journal, CBS, The Wall Street Journal, CNBC.Com, Cosmopolitan, SELF, Shape, People, Allure, Glamour, Prevention and many more. Kristie has also achieved double-digit growth for over 2 years for Lifes2good, Inc. through managing the consumer P&L while running PR and marketing. Kristie specializes in explosive growth for small to medium-sized companies. She has 15+ years of experience in creating PR, digital marketing, and e-commerce strategies that drive revenue growth and significant ROI, more importantly, Kristie has an excellent track record in executing the strategies on time and within or below budget. Her work growing a nutrition supplement company was recently featured in a December 2012 article in PR Week (http://www.prweekus.com/viviscal-campaign-alleviates-hair-loss-stigma/article/274794/) and NYSE Magazine. Kristie's work with Jacqueline Quinn was nominated for a 2013 CLIO Award for Innovative use of Medium. Kristie's campaigns have also earned her 3 PRSA nominations and 2 awards. DISCIPLINES: • Integrated Marketing – Multi-Channel/Omni Channel - D2C Direct to Consumer - Business Intelligence • Client Account Management • Brand Strategy • Digital Marketing • Product Marketing, Positioning & Messaging Strategy - Nutritional Supplements, Consumer goods, Fashion and Retails, D2C, B2C • Public Relations • Content Development and PR Story Creation - Media Pitching: National, Regional and Local, all mediums • Database Marketing • Digital Analytics & SEO • Online Marketing Programs • Social Media • Lead Generation • Market & Competitive Analysis • Campaign Management • Market Research, Surveys & Voice of the Customer • Marketing Return on Investment Analysis & Techniques