Kristen Larrea
Austin, Texas
Overview
Strategic marketing leader with 15+ years of experience growing brands, developing meaningful relationships with colleagues and customers (B2B & B2C), leveraging data to develop effective marketing campaigns, finding new paths to revenue and building high-performing teams. Areas of Expertise: B2C and B2B Marketing, Brand Marketing, Integrated Marketing, Go-To-Market Strategy, Campaign Development, Creative Direction, Product Marketing, Content Marketing, Demand Generation, Audience Insights, Customer Segmentation, Audience Personas, Social & Influencer Marketing, Traditional Advertising (TV,
About
Strategic marketing leader with 15+ years of experience growing brands, developing meaningful relationships with colleagues and customers (B2B & B2C), leveraging data to develop effective marketing campaigns, finding new paths to revenue and building high-performing teams. Areas of Expertise: B2C and B2B Marketing, Brand Marketing, Integrated Marketing, Go-To-Market Strategy, Campaign Development, Creative Direction, Product Marketing, Content Marketing, Demand Generation, Audience Insights, Customer Segmentation, Audience Personas, Social & Influencer Marketing, Traditional Advertising (TV, OOH, Radio, Print), Digital Media Advertising, Sales Enablement, Qualitative & Quantitative Research, Thought Leadership, Communications, Public Relations, Media Spokesperson, P&L Management, Cross-Functional Partnership, Monetization, Agency Management, Goal Setting, Measurement, Team Development, Cultural Stewardship