Kim Caldbeck
San Francisco, California
Overview
I am a technology marketer and mom of three who is passionate about using my experience working with leading companies like Coursera, Facebook/Meta, Apple, and Landor to help mission-driven companies scale. Since transitioning from Coursera, I've focused on advising B2B and B2C companies in digital health, edtech, and fintech, focusing on growth strategies, product market fit, brand strategy, and leadership development. I am actively building a portfolio of board and advising roles so let's connect! You can learn more at my website: www.kimcaldbeck.com. While at Coursera, I helped the company
About
I am a technology marketer and mom of three who is passionate about using my experience working with leading companies like Coursera, Facebook/Meta, Apple, and Landor to help mission-driven companies scale. Since transitioning from Coursera, I've focused on advising B2B and B2C companies in digital health, edtech, and fintech, focusing on growth strategies, product market fit, brand strategy, and leadership development. I am actively building a portfolio of board and advising roles so let's connect! You can learn more at my website: www.kimcaldbeck.com. While at Coursera, I helped the company grow 5x to $500M in revenue in my 5 years as CMO. I worked with Coursera’s founders to define Coursera’s brand, refined Coursera’s monetization model, launched and grew enterprise and degree business segments globally, led in times of cultural change and crisis, and helped the company through IPO. I was part of the executive team reporting to the CEO with frequent board interaction and have participated in multi-year strategic planning processes, annual financial planning, and quarterly reporting. Prior to Coursera, I spent 5 years at Facebook where I launched brand and performance marketing campaigns in >60 markets, ran product marketing for Facebook’s Android and feature phone apps, and helped advertisers build their brands with Facebook. I worked in iPhone app marketing at Apple, brand consulting at Landor, and private label development with national retailers at Daymon Worldwide. I received my undergraduate degree from Harvard University and my M.B.A. from Stanford Graduate School of Business.