Kevin FitzPatrick
Dallas, Texas
Overview
I most recently served as Vice President of Digital Marketing at Wingstop, where I lead strategies that elevated guest engagement, drove digital growth, and use the power of AI to deliver personalized customer experiences. Previously, I served as Chief Marketing Officer at Ruby Tuesday, overseeing brand, creative, and digital marketing, and before that, helped drive Dave & Buster’s digital transformation and built strategies at GameStop to deepen customer relationships and fuel revenue growth. With over 20 years of marketing and technology experience, I’m passionate about creating meaningful
About
I most recently served as Vice President of Digital Marketing at Wingstop, where I lead strategies that elevated guest engagement, drove digital growth, and use the power of AI to deliver personalized customer experiences. Previously, I served as Chief Marketing Officer at Ruby Tuesday, overseeing brand, creative, and digital marketing, and before that, helped drive Dave & Buster’s digital transformation and built strategies at GameStop to deepen customer relationships and fuel revenue growth. With over 20 years of marketing and technology experience, I’m passionate about creating meaningful connections between brands and customers. I’m a transformational leader who leverages insights across consumer behavior, finance, and technology to define customer experience, foster innovation, and scale long-term business growth. I thrive on bringing creativity and data together — building strong teams, telling compelling brand stories, and designing loyalty programs that make every interaction count. Key Responsibilities: Customer Engagement Strategy | Loyalty Marketing | Program Design | Digital Transformation | CX Innovation | Consumer Research & Insights | Brand Strategy & Management