Kevin Farley
Austin, Texas
Overview
Most marketing leaders talk about campaigns. I focus on pipeline and revenue. I'm a growth and marketing executive who builds and scales full-funnel demand engines tied directly to pipeline and revenue outcomes. My approach combines strategy, execution, and hands-on ownership across the complete funnel — from acquisition through conversion and retention. At United Heritage Credit Union, I led a 13-year transformation from static web presence and newspaper-only media to a multichannel, data-driven acquisition and retention engine with board-level CAC, pipeline, and ROI reporting. During my te
About
Most marketing leaders talk about campaigns. I focus on pipeline and revenue. I'm a growth and marketing executive who builds and scales full-funnel demand engines tied directly to pipeline and revenue outcomes. My approach combines strategy, execution, and hands-on ownership across the complete funnel — from acquisition through conversion and retention. At United Heritage Credit Union, I led a 13-year transformation from static web presence and newspaper-only media to a multichannel, data-driven acquisition and retention engine with board-level CAC, pipeline, and ROI reporting. During my tenure, institutional assets grew from $725M to $1.6B, accelerating growth velocity in a 65+ year organization. Core areas of focus: • Demand Generation & Revenue Marketing • Pipeline Development & Funnel Optimization • Paid Media & Digital Acquisition (Google, Meta, LinkedIn Ads) • CAC, Conversion & Performance Optimization • Marketing & Sales Alignment • Attribution, Analytics & Forecasting • AI-Driven Marketing & Personalization My experience spans B2B SaaS, fintech, legal services, and data-driven organizations — all with complex buying cycles and high-consideration decisions. I'm currently focused on VP Marketing, VP Revenue Marketing, and Head of Growth roles where I can own pipeline, scale demand generation, and drive measurable revenue growth. If you're looking for a marketing leader who operates like a revenue owner, I'd welcome the conversation. .