Kevin Berman
Raleigh, North Carolina
Overview
I help companies accelerate growth and transformation by combining strong leadership, strategic influence and the power of connection (connecting ideas, people & opportunities) — grounded in deep marketing experience across global life sciences, technology and consumer brands. As a seasoned marketing executive and CMO-level leader, I’ve built and led high-performing teams, repositioned global brands, launched innovative products, and driven commercial go-to-market strategy and performance across industries — from CRO/biopharma services/clinical tech to electronics/CPG/retail. I build brands
About
I help companies accelerate growth and transformation by combining strong leadership, strategic influence and the power of connection (connecting ideas, people & opportunities) — grounded in deep marketing experience across global life sciences, technology and consumer brands. As a seasoned marketing executive and CMO-level leader, I’ve built and led high-performing teams, repositioned global brands, launched innovative products, and driven commercial go-to-market strategy and performance across industries — from CRO/biopharma services/clinical tech to electronics/CPG/retail. I build brands, teams and strategies that fuel growth and create value. I bring a rare blend of strategic insight, creative energy and operational rigor — paired with deep empathy for customers, colleagues and culture. My leadership is rooted in data-driven decision-making, cross-functional collaboration and a relentless focus on delivering results — even in resource-constrained environments that demand agility and prioritization. Highlights include: • Leading global marketing for $1B+ life sciences businesses • Driving 120% marketing ROI and $180M in referred revenue at Clario • Creating and embedding a new vision, mission and values at PRA Health Sciences, leading to a successful sale to ICON plc • Launching category-defining products and integrated campaigns (including sports sponsorships) at Lenovo and Sony Whether retooling a global brand's messaging, launching a new innovation in a crowded market, driving a company to a successful exit, or shaping brand narratives that support investor confidence for growth-stage companies, I’ve worked across company sizes and stages to help them grow and position themselves for what’s next. Keywords: Marketing Executive | Marketing Strategy | Brand Positioning | Go-to-Market | Commercial Growth | Team Leadership | Culture & Transformation