Kerri Ryan, MBA—Your Clean Energy fCMO
Asheville, North Carolina
Overview
Clean energy companies rarely lose deals because their technology isn't good enough. They lose because a competitor told a clearer story to the right buyer at the right time. In this industry, "story" isn't a metaphor. It's every touchpoint a procurement team uses to judge whether you're ready to deliver at scale — your pitch deck, website, thought leadership, and how your executives show up on LinkedIn. When a buyer is evaluating your proposal alongside an industry incumbent's, those signals matter as much as the spec sheet. Nearly every client I work with says the same thing: "We need to l
About
Clean energy companies rarely lose deals because their technology isn't good enough. They lose because a competitor told a clearer story to the right buyer at the right time. In this industry, "story" isn't a metaphor. It's every touchpoint a procurement team uses to judge whether you're ready to deliver at scale — your pitch deck, website, thought leadership, and how your executives show up on LinkedIn. When a buyer is evaluating your proposal alongside an industry incumbent's, those signals matter as much as the spec sheet. Nearly every client I work with says the same thing: "We need to look like the company we're becoming, not the startup we were." The technology is real. The traction is real. But the brand hasn't caught up, and that gap is costing them deals. I'm a fractional CMO who closes that gap. I work exclusively with growth-stage clean energy companies — battery storage, geothermal, hydrogen, e-fuels, solar-plus-storage, industrial decarbonization, and more — embedding with leadership teams to build the positioning, messaging, and market presence that turns technical breakthroughs into commercial traction. What I do for clients: → Positioning and messaging that lands with procurement teams and corporate buyers — not just engineers → Go-to-market strategy built for 12–18 month B2B energy sales cycles → Thought leadership that builds credibility → Sales enablement your BD team is proud to put in front of a Fortune 500 buyer → Demand generation that creates inbound pipeline beyond conferences and personal networks Results: → $6.9M revenue in 3 months from a new energy technology go-to-market launch → $2.1M earned media value via LinkedIn employee advocacy → Brought an international company into the US market, rapidly building brand recognition and qualified pipeline through credibility-first strategy → Built brand positioning for StormFisher Hydrogen, translating complex stakeholder dynamics into messaging that resonated with investors, partners, and offtakers My path here: 25 years in B2B energy marketing, including Schlumberger — where I learned how complex energy technology actually gets sold. Most recently I led marketing in green hydrogen, navigating the same dynamics defining today's fastest-growing clean energy sectors: deep technology, policy-shaped markets, and buyers who need education before they'll buy. If your team wins deals on technology alone but knows the brand and pipeline aren't where they need to be — that's where I add the most value. DM me or kerri@kryanoutloud.com