Kendra Frisbie
California
Overview
I work with founders and leadership teams to build and scale design-driven companies—bringing structure, momentum, and clear strategy to moments of growth, transition, and new opportunity. Over the past 20+ years, I’ve operated at the intersection of product, growth, and brand, helping companies launch new ventures, expand into new markets, and evolve their business models. My experience spans luxury, consumer technology, and SaaS, with a focus on aligning product, marketing, and operations to create businesses that are both culturally relevant and built to endure. My role typically centers
About
I work with founders and leadership teams to build and scale design-driven companies—bringing structure, momentum, and clear strategy to moments of growth, transition, and new opportunity. Over the past 20+ years, I’ve operated at the intersection of product, growth, and brand, helping companies launch new ventures, expand into new markets, and evolve their business models. My experience spans luxury, consumer technology, and SaaS, with a focus on aligning product, marketing, and operations to create businesses that are both culturally relevant and built to endure. My role typically centers on translating vision into execution—clarifying priorities, strengthening the operating foundation, and ensuring teams, messaging and systems can support what comes next. Increasingly, this includes integrating AI and emerging tools into everyday workflows to improve speed, insight, and organizational leverage. I currently partner with a small number of founder-led companies as a fractional COO and CMO, providing hands-on executive leadership during critical phases of growth. I’m particularly drawn to companies shaping culture—where design, technology, and storytelling come together to create businesses with meaning. Core Expertise: Strategic Start-Up Advisor • Business Transformation • Brand Strategy • Growth Planning • Go-to-Market • Design-Led Innovation • Category Development • Change Management • Fractional CMO/COO Leadership