Ken Olofsen
Oakland, California
Overview
I’m a marketing leader with a passion for selling technical products to technical teams. Over the past 25+ years, I’ve had the privilege of working with cutting-edge software companies, driving innovation in collaboration, developer tools, security, and AI systems. Every product has a unique story, and I thrive on the challenge of bringing these stories to life. Even the best products don’t sell themselves—but great products tell great stories. I believe that high-value, relevant content is one of the most powerful drivers of an effective go-to-market (GTM) strategy. I have a deep passion for
About
I’m a marketing leader with a passion for selling technical products to technical teams. Over the past 25+ years, I’ve had the privilege of working with cutting-edge software companies, driving innovation in collaboration, developer tools, security, and AI systems. Every product has a unique story, and I thrive on the challenge of bringing these stories to life. Even the best products don’t sell themselves—but great products tell great stories. I believe that high-value, relevant content is one of the most powerful drivers of an effective go-to-market (GTM) strategy. I have a deep passion for innovation-led growth and have built best-in-class programs in: Product-led growth (PLG) Product-led sales (PLS) AI-powered account-based marketing (ABM) Creative brand-building campaigns With the latest advancements in AI and automation, I believe marketing operations will only become more efficient, data-driven, and impactful. As a strategic and operational leader, I love working with passionate executives and building high-performing marketing teams that drive measurable growth. I’ve had the opportunity to contribute to some incredible high-growth success stories, including: Atlassian (8 years through IPO) Semmle (acquired by GitHub, now part of GitHub Advanced Security) Labelbox (AI-driven data labeling platform) When I’m not driving marketing innovation, you’ll find me cycling, traveling, or spending quality time with my family.