Keir Dillon
San Diego, California
Overview
I serve as a Fractional CMO for founder-led firms and advisor platforms scaling inside traditional industries. Growth follows clarity. Positioning shapes recruiting. Brand drives enterprise value. My career has moved through performance, capital, and company building. Seventeen years as a professional snowboarder shaped my discipline around margins and execution. I competed at the highest levels of the sport and missed the Olympics by 0.3 points. Precision compounds. I founded and led FRENDS, created a new product category, scaled to over $5M in annual revenue, and raised $6.5M in venture
About
I serve as a Fractional CMO for founder-led firms and advisor platforms scaling inside traditional industries. Growth follows clarity. Positioning shapes recruiting. Brand drives enterprise value. My career has moved through performance, capital, and company building. Seventeen years as a professional snowboarder shaped my discipline around margins and execution. I competed at the highest levels of the sport and missed the Olympics by 0.3 points. Precision compounds. I founded and led FRENDS, created a new product category, scaled to over $5M in annual revenue, and raised $6.5M in venture capital. I built OPEN Brewing in Los Angeles, led a $1.25M capital raise, and secured strategic production and distribution partnerships inside a legacy industry. Today I step in as a growth architect. My work centers on: Clear market positioning that attracts high-agency talent Recruiting systems that align brand and business model Conversion-driven marketing engines Revenue-aligned scorecards Content and authority platforms that support long-term enterprise equity Marketing influences enterprise outcomes when it connects to compensation, structure, and measurement. The role of a modern CMO extends beyond campaigns. It shapes identity, recruiting, and revenue design. I partner with firm builders who want durable growth infrastructure and measurable leverage. Precision wins in the margins.