Katrina Pruitt-Andrews, MBA
Washington DC
Overview
I'm a marketing leader with 15+ years of experience helping B2B SaaS and hospitality tech companies grow smarter and faster. What drives me isn’t just pipeline metrics. It's watching a clear brand story cut through the noise to earn trust and grow revenue. Hands-on, data-informed marketing drives the way I work. As a fractional CMO, I'm known for building market authority that fuels revenue using a proven playbook of brand positioning, data intelligence, demand gen, ABM, and full-funnel campaigns. Skilled at turning complex ideas into clear, compelling stories that have tripled ARR, accelerat
About
I'm a marketing leader with 15+ years of experience helping B2B SaaS and hospitality tech companies grow smarter and faster. What drives me isn’t just pipeline metrics. It's watching a clear brand story cut through the noise to earn trust and grow revenue. Hands-on, data-informed marketing drives the way I work. As a fractional CMO, I'm known for building market authority that fuels revenue using a proven playbook of brand positioning, data intelligence, demand gen, ABM, and full-funnel campaigns. Skilled at turning complex ideas into clear, compelling stories that have tripled ARR, accelerated pipeline velocity, and helped establish category leadership in competitive markets. Whether serving as a full-time executive or fractional CMO, I specialize in aligning brand, product, and pipeline strategy to deliver measurable impact, especially in growth-stage and PE-backed environments. Career wins include: • Tripled ARR in three years by aligning brand, GTM, and sales strategies around a refined ICP • Sourced over 40% of total direct sales through targeted, multi-channel demand generation • Launched an award-winning benchmarking index that drove 900+ media features and established market authority I'm committed to helping brands grow through clarity, creativity, and a performance-driven approach.