Katie Samuelson
Austin, Texas
Overview
I’m a SaaS marketing executive who builds and scales full revenue engines — brand, demand, product marketing, lifecycle, and GTM — in high-growth, high-pressure environments. I specialize in stepping into complex situations, stabilizing what’s broken, rebuilding what’s missing, and accelerating ARR with clarity, precision, and speed. Over the last several years, I’ve been recruited into companies at pivotal moments — acquisitions, leadership transitions, stalled growth, rebrands, new product launches — and consistently delivered transformation fast. I’ve rebuilt GTM functions from the ground
About
I’m a SaaS marketing executive who builds and scales full revenue engines — brand, demand, product marketing, lifecycle, and GTM — in high-growth, high-pressure environments. I specialize in stepping into complex situations, stabilizing what’s broken, rebuilding what’s missing, and accelerating ARR with clarity, precision, and speed. Over the last several years, I’ve been recruited into companies at pivotal moments — acquisitions, leadership transitions, stalled growth, rebrands, new product launches — and consistently delivered transformation fast. I’ve rebuilt GTM functions from the ground up, integrated two acquisitions under a unified strategy, and led full-stack marketing organizations while partnering tightly with CEOs, RevOps, Product, and Sales. My reputation: I fix the messes no one else can fix. I build GTM systems that scale. And I drive revenue outcomes, not marketing activity. What I’m known for: • Turning disorganized GTM functions into aligned, consistent growth engines • Running messaging, brand, and demand in parallel without losing velocity • Upleveling product marketing & ICP clarity • Building cross-functional trust and operational rigor • Executing rebrands, acquisitions, and major launches under pressure • Introducing AI workflows to accelerate content, ops, and lifecycle • Delivering measurable pipeline, revenue, and efficiency gains • Leading teams with intelligence, empathy, and extremely high standards