Katie Hollar
Charlottesville, Virginia
Overview
I help B2B SaaS and agency leaders cut through the noise with sharp positioning and GTM strategy that actually converts. Having spent the last 15+ years leading B2B marketplaces, I’ve worked with thousands of SaaS and professional service brands and seen firsthand what makes B2B businesses stand out. Too many B2B businesses struggle to break through in oversaturated markets– wasting time, budget, and losing pipeline to competitors due to generic messaging that blends in with everyone else. I’m quick to spot shifts in buyer attention (usually with a trendy new acronym taking hold like AI, PLG,
About
I help B2B SaaS and agency leaders cut through the noise with sharp positioning and GTM strategy that actually converts. Having spent the last 15+ years leading B2B marketplaces, I’ve worked with thousands of SaaS and professional service brands and seen firsthand what makes B2B businesses stand out. Too many B2B businesses struggle to break through in oversaturated markets– wasting time, budget, and losing pipeline to competitors due to generic messaging that blends in with everyone else. I’m quick to spot shifts in buyer attention (usually with a trendy new acronym taking hold like AI, PLG, or GEO) and update your strategy accordingly. Plus, having been on both the agency and client side, I know how to package services in a way that resonates and converts into real sales opportunities. Let’s connect to discuss how we can refine your B2B brand story for your ideal customers, stand out in your market, and drive meaningful growth together. Both personally and professionally, I have been described as a driver personality with a knack for putting big ideas into action to create memorable experiences. I'm a creative thinker with left-brained tendencies, and I love marrying the art and science of modern marketing. Specialties: Go-to-market Strategy Development, B2B Demand Generation, Marketing Operations, Social Media, SEM, SEO, Marketing Automation, Customer Experience, Brand Media, Paid Social Advertising, Display Advertising, Retargeting, Email Marketing, Digital Advertising, Marketing Communications, Content Marketing, Marketing Analytics, Multi-Channel Campaigns