Katia Mar
New York, New York
Overview
Full stack marketing and product executive with deep knowledge of enterprise B2B technology space. Well-versed in AI and GenAI, offer a unique blend of 5 years in software engineering and 15 years in product and marketing. In two decades I have delivered AI software products and services that disrupted data-rich markets, and have created new business categories in technology, finance, cybersecurity, real estate, live sciences, e-commerce, and media. I work with executive teams to turn market potential into roadmap, envision and execute commercialization programs, foster partnerships, and le
About
Full stack marketing and product executive with deep knowledge of enterprise B2B technology space. Well-versed in AI and GenAI, offer a unique blend of 5 years in software engineering and 15 years in product and marketing. In two decades I have delivered AI software products and services that disrupted data-rich markets, and have created new business categories in technology, finance, cybersecurity, real estate, live sciences, e-commerce, and media. I work with executive teams to turn market potential into roadmap, envision and execute commercialization programs, foster partnerships, and leverage all marketing channels to grow brand recognition and market share. Focused on ROI, metrics, and customer outcomes, I drive GTM direction inspired by data and customer need. Known for establishing data-driven and customer-obsessed culture and creating GTM alignment across previously siloed functions to achieve unified goals, motions, and metrics. Work with Product (customer insights, roadmap, and product adoption acceleration), Operations (multi-touch attribution and funnel optimization), Finance (financial modeling and ROI), Sales and Account Management (pipeline optimization, customer advisory boards, sales methodology and enablement). Well versed in data platforms, cybersecurity, fraud and risk, authentication, compliance, enterprise BI, ML, NLP, image recognition, with early career in software engineering (C++, Java, Visual Basic, Perl). A few deliverables: * Ideated and launched 40+ award-winning transformational ML/automation products * Placed 2 companies into leadership categories with Gartner and Forrester * Drove 24% acceleration in sales velocity by co-developing strategic enterprise account programs with sales leadership * Executed 2 business pivots from mid-market to enterprise * Took multiple businesses internationally. EDUCATION: MBA in Entrepreneurship and International Business MS in Computer science BS in Mathematics The opportunity to drive innovation and shift the market is huge, and I look forward to helping people and companies be successful. Reach out to talk about technology, your company, or art.