Katherine Ledesma
New York City, New York
Overview
Partnering with founders to scale indie beauty brands through commercialization strategy, brand positioning, and go-to-market leadership. **Recently featured in Beauty Independent on the evolving role of DTC in today’s beauty landscape.** I’m the founder of Atelier Skye, a boutique consultancy and strategic growth partner for indie beauty brands. I partner with founders at launch, retail expansion, and scale, providing commercialization and go-to-market leadership that drives revenue, visibility, and long-term brand equity. With 15+ years in prestige beauty — spanning global conglomerates,
About
Partnering with founders to scale indie beauty brands through commercialization strategy, brand positioning, and go-to-market leadership. **Recently featured in Beauty Independent on the evolving role of DTC in today’s beauty landscape.** I’m the founder of Atelier Skye, a boutique consultancy and strategic growth partner for indie beauty brands. I partner with founders at launch, retail expansion, and scale, providing commercialization and go-to-market leadership that drives revenue, visibility, and long-term brand equity. With 15+ years in prestige beauty — spanning global conglomerates, high-growth disruptors, and founder-led brands — I provide Fractional CMO leadership that blends integrated go-to-market strategy, brand storytelling, influencer & affiliate marketing, and commercial rigor. My work has fueled multi–8-figure revenue, award-winning launches, and successful acquisitions across skincare, haircare, fragrance, and color. I collaborate with founders to sharpen strategy, accelerate traction, and build the marketing foundation for omnichannel success. I also partner with contract manufacturers, private label labs, and product development teams to support founders who need commercialization strategy, launch planning, and go-to-market leadership once formulation is complete. Core Services: • Brand Positioning & Commercial Storytelling • Go-to-Market Strategy & Product Launch Leadership • Omnichannel Growth (DTC, Retail, Pro, Social Commerce) • Innovation Pipeline & Category Expansion • Commercial Planning, Budgets & Cross-Functional Alignment • Fractional CMO Leadership for Founder-Led Brands Ideal Partners: Indie beauty brands under $15M in revenue preparing for launch, retail expansion, or commercialization, and needing senior strategy without full-time CMO overhead. Pipeline / Networks: Engaged by top-tier fractional talent marketplaces including, The Starters, BTG, Fractionaljobs.io, AUX, Aboveboard, and Shiny, while actively onboarding direct clients. Let’s build what’s next. Beautifully. Strategically. Intentionally.