Katharine McKee
Massachusetts
Overview
Fractional Head of Growth (CMO, CRO, CGO) of Morphology Consulting, a digital commerce consultancy, I specialize in connecting data & analytics with a performance-based strategy to deliver profitable, long term revenue growth for digital commerce businesses. As an E-commerce digital native, I am a tech-centric leader focused on enterprise digital transformation and exemplary customer experience. A 18 year digital veteran rooted in consumer-centric behavior and data-driven insights, with expertise driving growth at leading CPG / Luxury companies, I bring executive level experience and an exte
About
Fractional Head of Growth (CMO, CRO, CGO) of Morphology Consulting, a digital commerce consultancy, I specialize in connecting data & analytics with a performance-based strategy to deliver profitable, long term revenue growth for digital commerce businesses. As an E-commerce digital native, I am a tech-centric leader focused on enterprise digital transformation and exemplary customer experience. A 18 year digital veteran rooted in consumer-centric behavior and data-driven insights, with expertise driving growth at leading CPG / Luxury companies, I bring executive level experience and an extensive network of experts to each client. I focus on the root of what is causing the breakdown in profitability and build roadmaps and action plans to holistically address the issues uncovered in your digital commerce. -Global and regional business leader focused on: long term revenue growth, systemic order, consumer desire, unifying and democratizing digital commerce strategy. -Digital champion leading enterprise global digital transformation, building future-proof teams across marketing, sales, trade and operations. -Using technology and structure to empower the e-commerce evolution of profitable sales and brand plans Industry Speaker, Start up Advisor, Advisory Council and Forums member. Thoughts on E-commerce and Retail can be found in Forbes, 500 Startups, Business Insider, Thrive Global, IdeaMensch, Authority Magazine and many podcasts Awards: Forbes Next 1000, RTIH top 100, ReThink Retail top 100 E-commerce expertise: End to End Strategic Planning Organizational Structural Builds Amazon Retail Amazon Media Eretail (3rd party retail) Management Multi-vendor Marketplaces Digital Trade Marketing/ Performance Marketing E-commerce Operations and Logistics Online Retail/Mobile Retail Website optimization Shopify and Shopify Plus BigCommerce/WooCommerce Google Analytics and Google Advertising Digital Marketing Digital Merchandising and User Experience Agency Management