Kate Walling
Seattle, Washington
Overview
After 20+ years working on innovative early-stage and growth companies in Silicon Valley and Seattle, I now operate as a solo strategic advisor to startups and companies everywhere. I'm the person you call when: - A CMO needs a strategic sidekick to pull off a major initiative - or just a sounding board - A founder needs to untangle GTM, hire the right team, or rework positioning - A COO needs to fix marketing & sales alignment and get the org on the same page - An enterprise marketing lead needs deep strategy or embedded help on a high-stakes project My style is fast, flexible, focused
About
After 20+ years working on innovative early-stage and growth companies in Silicon Valley and Seattle, I now operate as a solo strategic advisor to startups and companies everywhere. I'm the person you call when: - A CMO needs a strategic sidekick to pull off a major initiative - or just a sounding board - A founder needs to untangle GTM, hire the right team, or rework positioning - A COO needs to fix marketing & sales alignment and get the org on the same page - An enterprise marketing lead needs deep strategy or embedded help on a high-stakes project My style is fast, flexible, focused, and direct. Some clients call me for tough decisions, sprints, or moments when they’re stuck. Others keep me fractional across quarters to anchor growth, GTM, or org design. My dog Lois and I will feel like part of the team. You don’t just get a marketer, you get someone with the spirit and experience of a builder who’s seen the inside of dozens of companies and shows up sharp, curious, and calm under fire. I don’t sugarcoat things (though I'm also quite fun!), because what matters most is helping people move. I work across industries and business models - accelerator-born, venture-backed, bootstrapped, privately funded, acquired units of public companies, pre- and post-IPO. Whatever your setup, I get it. I also understand the real pressure of founders, startup teams, and corporate leads trying to get good work out the door. I spend a lot of time studying AI’s role in marketing - not just for team efficiency, but to shape brand, narrative, and competitive edge. I've been lucky to work with early-stage companies at the edge of this new world, and I love helping others get a grip on what it means for their company - short and long term. Sometimes that means embracing an AI-native POV. Sometimes it means leaning harder into what’s uniquely human. Either way, I'm 100% for human experience and creativity! If you're stuck or scaling, I’m your person. Call or text: 1-877-696-KATE (5283) Email: katew@katewalling.com Or Visit: katewalling.com