Karin Silk
San Diego, California
Overview
I’m passionate about helping CEOs of small to midsized businesses unlock growth, make better decisions, and build high-performing organizations. As a Vistage Chair and Fractional Chief Marketing Officer, I partner with leaders who are ready to elevate both their companies and their own leadership. As a Vistage Chair I empower CEOs and business leaders through the transformative power of peer advisory groups. By facilitating a space where ambitious leaders can be open, vulnerable, and growth-focused, I help them solve complex challenges and become stronger, more effective leaders. As a Fracti
About
I’m passionate about helping CEOs of small to midsized businesses unlock growth, make better decisions, and build high-performing organizations. As a Vistage Chair and Fractional Chief Marketing Officer, I partner with leaders who are ready to elevate both their companies and their own leadership. As a Vistage Chair I empower CEOs and business leaders through the transformative power of peer advisory groups. By facilitating a space where ambitious leaders can be open, vulnerable, and growth-focused, I help them solve complex challenges and become stronger, more effective leaders. As a Fractional CMO I help businesses scale faster by transforming marketing into a powerful engine for growth. With a hands-on approach, I collaborate with company leaders to define winning marketing strategies, build and lead teams in execution to deliver revenue and achieve business plans, and create systems that position the organization for sustained success. I work primarily with B2C and Professional Services companies, leveraging the Octain Growth System to deliver predictable, measurable results, setting the stage for a smooth transition to a full-time head of marketing when the time is right. Previously I spent over fifteen years as a marketing executive driving growth across diverse sectors, including CPG, multi-unit restaurants, and franchised systems. I built beloved brands like Quaker Oatmeal and QDOBA Mexican Eats. I’ve led successful business turnarounds, revitalized brands to exceed industry growth rates, and introduced new revenue streams to accelerate growth. I’ve built and led high-performing teams, launched over $500M in product innovation, scaled digital marketing and ecommerce channels, and opened 100+ brick-and-mortar locations. I’ve also contributed to two company sales in private equity. On a personal note, I’m an avid traveler with 30 countries under my belt and always planning the next adventure. I love to cook, and, whenever I can, I’m outside getting active and soaking up nature. I thrive on creating enterprise value and helping leaders achieve sustainable growth. If you’re ready to explore new paths to grow your company and yourself, send me a personal message.