Karene Tropen
New York, New York
Overview
I've spent 18 years helping some of the world's most recognized brands find their voice, and then use it to grow a base of loyal subscribers and brand advocates. • Netflix: Helped scale from 20M to 60M subscribers, launching across Europe and introducing the first Netflix Originals • Disney+: One of the earliest marketing hires; developed GTM strategies that reached 10M subscribers in its first 24 hours • Medium: Helped grow the paid subscriber base from ~400K to ~725K while leading both Marketing and Content • ChowNow: Recruited as the first CMO to lead a B2B platform and consumer marketplac
About
I've spent 18 years helping some of the world's most recognized brands find their voice, and then use it to grow a base of loyal subscribers and brand advocates. • Netflix: Helped scale from 20M to 60M subscribers, launching across Europe and introducing the first Netflix Originals • Disney+: One of the earliest marketing hires; developed GTM strategies that reached 10M subscribers in its first 24 hours • Medium: Helped grow the paid subscriber base from ~400K to ~725K while leading both Marketing and Content • ChowNow: Recruited as the first CMO to lead a B2B platform and consumer marketplace serving 20,000+ restaurants I specialize in subscription businesses where brand, storytelling, and data-driven strategies move the needle. I'm strongest at brand strategy, product marketing, positioning, consumer insights, and creative direction: applied across B2C and B2B, at startups and Fortune 500s, domestically and globally. Right now I'm exploring CMO and senior Brand or Product Marketing roles, particularly in tech, streaming, media, fintech, and health tech. If that sounds like your company, I'd love to hear from you.