Karen Schnelwar
New York, New York
Overview
Transformative, results-driven brand and marketing leader with rich and varied experience shaping iconic and disruptive brands across categories. Over the last decade, leading in-house teams; prior to that a brand strategy leader at agencies, and a brand strategy consultant. Brand builder and team builder. Creative and strategic thinker, powerful ideator, passionate presenter, colorful character, branding authority. University guest lecturer on all things brand. A brand strategist by trade, I've spent the last several years leading brand, marketing and design teams in-house, crafting brand
About
Transformative, results-driven brand and marketing leader with rich and varied experience shaping iconic and disruptive brands across categories. Over the last decade, leading in-house teams; prior to that a brand strategy leader at agencies, and a brand strategy consultant. Brand builder and team builder. Creative and strategic thinker, powerful ideator, passionate presenter, colorful character, branding authority. University guest lecturer on all things brand. A brand strategist by trade, I've spent the last several years leading brand, marketing and design teams in-house, crafting brand strategies, shaping identities and activating brand through content and campaigns, building and leading cross-channel and cross-funnel teams and collaborating cross-functionally to bring the brand to life in all forms: from content and communications to culture. Prior to that, over 15+ years as an agency-side brand consultant, leading engagements for a diverse and dynamic range of brands across categories: from fashion and beauty, to culinary and retail, to healthcare, media, luxury and lifestyle brands. Across customized engagements, drove the creation of a range of branding deliverables: brand strategy, brand architecture, brand voice, identity, expression and experience. Fortunate enough to help shape brands including: Taylor Swift, Wolfgang Puck, American Eagle Outfitters — including the creation and evolution of Aerie — Gap, Chicos, Gymboree, Claire’s Accessories, Aruba, Carnegie Hall, The Wall Street Journal, Dow Jones, CapitalOne, Pfizer, IBM/Lenovo, DreamWorks, Disney, Target, Campari, Constellation Brands, The Face Shop, It Cosmetics Clairol, Driscoll's, Silk, Music Choice and for brands across the Nestle, Unilever, Pepsi, Beam Suntory and General Mills portfolios.