Karen Peterson
Park City, Utah
Overview
• Expert in all strategic and functional aspects of marketing, online and offline, including digital and corporate marketing strategy, integrated marketing communications, customer lifecycle management, product development, market research and go-to-market planning, database/direct marketing and creative development • Innovative, entrepreneurial approach and success in launching new businesses and products – from hands-on details to long-term vision and direction • Data-driven marketer with superior ability to develop, analyze and draw conclusions from data and segmentation models to then
About
• Expert in all strategic and functional aspects of marketing, online and offline, including digital and corporate marketing strategy, integrated marketing communications, customer lifecycle management, product development, market research and go-to-market planning, database/direct marketing and creative development • Innovative, entrepreneurial approach and success in launching new businesses and products – from hands-on details to long-term vision and direction • Data-driven marketer with superior ability to develop, analyze and draw conclusions from data and segmentation models to then set, and report on, success metrics, models and goals • Accomplished at all levels of communication, presentation, writing and negotiating, plus prioritization skills, with proven ability to manage and coordinate departments to meet complex objectives • Respected leader, passionate at developing positive teams and cross-departmental dynamics