Karen Leland
New York City, New York
Overview
Karen is the President of Sterling Consulting and Marketing Group, a branding and marketing firm that works with CEOs, executives, and entrepreneurs on building stronger personal, business, and CEO brands. For those clients who require more engagement, Karen works as a private "brand manager" or fractional CMO helping her clients achieve their most critical branding and marketing goals. Karen has worked in more than 50 countries, with such clients as: • Apple • AT&T • LinkedIn • Capital One • Avis Rental Car • Twitter • Google • Johnson & Johnson • Sprint Karen has also spoken for YPO,
About
Karen is the President of Sterling Consulting and Marketing Group, a branding and marketing firm that works with CEOs, executives, and entrepreneurs on building stronger personal, business, and CEO brands. For those clients who require more engagement, Karen works as a private "brand manager" or fractional CMO helping her clients achieve their most critical branding and marketing goals. Karen has worked in more than 50 countries, with such clients as: • Apple • AT&T • LinkedIn • Capital One • Avis Rental Car • Twitter • Google • Johnson & Johnson • Sprint Karen has also spoken for YPO, Tedx, Yale, Stanford, Harvard, the American Management Association, and others. She is the best-selling author of 13 books, which have sold over 450,000 copies. Her most recent is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She is a frequent guest of the media including The Today Show, Fox Business, CNN, Bloomberg, and Oprah. She previously worked as a freelance reporter for Comcast. She is the host of the Thought Talk Podcast, and has been a moderator on more than 100 industry panels around the world. In addition to her work in the business world, Ms. Leland has a lifelong commitment to the arts. She is a working artist whose paintings and prints have been exhibited at the Museum of Fine Arts in Boston, the Triton Museum of Art in Santa Clara, and the Sausalito Art Festival. Karen has performed onstage throughout the Bay Area and LA and in industrial films and voiceovers. Areas of expertise include: CEO branding, executive branding, personal branding, thought leadership, executive coaching, leadership development, executive presence, social media, content development, event management, social media, blogging, brand positioning, brand strategy, color strategy, virtual facilitation, executive presence on video conferencing, color and wardrobe on video conferencing. Specialties: Brand and marketing strategy and implementation. CEO branding, personal branding, business branding. Executive coaching and leadership development. I help leaders craft their executive presence, personal brands, and businesses to become thought leaders in their fields.