Karen Gordon
San Diego, California
Overview
I build growth engines that turn big ideas into scalable, customer-obsessed businesses. I’m currently a GTM & revenue leader at Singulate, where I’m focused on building and scaling the next phase of the company’s commercial engine. Over the past 15+ years, I’ve led go-to-market strategy across SaaS platforms, marketplaces, and experience-led businesses — moving companies from early traction to category leadership through a combination of creative strategy, operational rigor, and a founder’s mindset. As a founding executive at Goodshuffle, I scaled a vertical SaaS + marketplace platform t
About
I build growth engines that turn big ideas into scalable, customer-obsessed businesses. I’m currently a GTM & revenue leader at Singulate, where I’m focused on building and scaling the next phase of the company’s commercial engine. Over the past 15+ years, I’ve led go-to-market strategy across SaaS platforms, marketplaces, and experience-led businesses — moving companies from early traction to category leadership through a combination of creative strategy, operational rigor, and a founder’s mindset. As a founding executive at Goodshuffle, I scaled a vertical SaaS + marketplace platform to national leadership — delivering 766% revenue growth, 129% NRR, and a 13.6x LTV:CAC while building a high-trust, award-winning team with a 4.9 Glassdoor rating. Earlier in my career at LivingSocial, I launched and monetized an experiential commerce vertical from scratch — shaping how I think about building markets, not just selling into them. In parallel, through InnoFig, I selectively partner with early-stage B2B founders building their first repeatable revenue motion — from ICP definition and pricing architecture to sales playbooks and team design. I embed as a founding commercial operator, not just an advisor. I’m known for operating at the intersection of strategy, execution, and culture — seeing around corners, challenging assumptions, and building systems that scale without losing what makes a business special. Areas of Focus: GTM Strategy | Revenue Architecture | B2B & Vertical SaaS | Marketplace Growth | Pricing & Monetization | Cross-Functional Alignment | Customer Experience Design | Team Leadership | Strategic Storytelling | Culture Scaling