Kara Schab
Los Angeles, California
Overview
I’m a results-driven brand strategist with 12+ years of experience helping DTC brands grow revenue, clarify positioning, and scale sustainably. I’ve partnered with category-leading brands, including Dyson, Marriott, TULA, COOLA, Proactiv, 12th Tribe, Brit+Co, Sleep Number, Sharpie, Postmates, and more to build high-impact marketing strategies that convert. I work closely with founders, CEOs, and executive teams to define brand pillars, KPIs, and go-to-market (GTM) strategies—then activate them through content, partnerships, and a holistic digital marketing approach. My focus is on driving bra
About
I’m a results-driven brand strategist with 12+ years of experience helping DTC brands grow revenue, clarify positioning, and scale sustainably. I’ve partnered with category-leading brands, including Dyson, Marriott, TULA, COOLA, Proactiv, 12th Tribe, Brit+Co, Sleep Number, Sharpie, Postmates, and more to build high-impact marketing strategies that convert. I work closely with founders, CEOs, and executive teams to define brand pillars, KPIs, and go-to-market (GTM) strategies—then activate them through content, partnerships, and a holistic digital marketing approach. My focus is on driving brand recognition, customer loyalty, and measurable sales growth while improving internal processes to optimize resources and business efficiency. A core part of my work is community building through influencer and creator partnerships. I help brands identify the right voices, structure long-term collaborations, and turn creator relationships into high-performing acquisition and retention channels that deepen trust, expand reach, and build genuine brand affinity. In addition to strategy, I bring a creator’s perspective. With 10+ years as a professional photographer and model for 30+ lifestyle brands, I understand how to produce content that performs, stays on-brand, and connects with today’s consumer across paid, owned, and earned channels. Core Expertise: • Brand Strategy & Positioning • Go-To-Market (GTM) Strategy • DTC Growth Marketing • Content Strategy & Production • Influencer & Creator Partnerships • Community Building & Brand Loyalty • Partnerships & Affiliate Programs • KPI Frameworks & Performance Marketing • Process Optimization & Scaling If you’re a founder or brand leader looking to elevate your brand, align your marketing, and drive sustainable growth, let’s connect. __________________ Email: kara@rightfootcreativellc.com Website: rightfootcreative.com Instagram: @rightfootcreative_