Kaitlyn Tuson
New York, New York
Overview
As a commercial go-to-market strategist, I've developed campaigns and GTM plans that have generated north of $1B in first year revenue. Since launching my fractional CMO practice and Hello Helio in 2023, our marketing strategies, content and campaigns have directly contributed to $40MM+ in revenue growth for scaling health and wellness companies. Throughout my career, I’ve had the pleasure of helping brands exceed growth expectations and overcome even the most complex business challenges across start-ups, scale-ups and enterprise level digital transformations. As a strategic, audience-centr
About
As a commercial go-to-market strategist, I've developed campaigns and GTM plans that have generated north of $1B in first year revenue. Since launching my fractional CMO practice and Hello Helio in 2023, our marketing strategies, content and campaigns have directly contributed to $40MM+ in revenue growth for scaling health and wellness companies. Throughout my career, I’ve had the pleasure of helping brands exceed growth expectations and overcome even the most complex business challenges across start-ups, scale-ups and enterprise level digital transformations. As a strategic, audience-centric marketer, I'm on a mission to bring clarity to complexity and drive positive impact across health, consumer wellness, and tech, I leverage my understanding of the market landscape, and my nearly 15 years of marketing experience to provide thoughtful strategies that tap into unique human insights to drive growth. As a leader, I aim to build diverse, cross-functional teams who share a similar passion for transforming the healthcare industry, and I strive to create a workplace culture where collaboration and compassion thrives. Over the years I’ve gained deep industry knowledge in health, tech, and finance. My approach incorporates a combination of social psychology, data analytics, design thinking, along with a pure passion for mission-driven brands who aim to disrupt and transform industries for the better. With experience both brand side and agency side, I’ve had a blast working with a variety of Fortune 100-2000 companies, to SMBs and high-growth start-ups alike. For more info visit > https://KaitlynTuson.com