Justyna Wilson
California
Overview
Marketing Leader Helping Brands Accelerate Growth With over 15+ years of experience in marketing, digital & e-commerce innovation, brand positioning, and go-to-market strategies, I’m passionate about helping brands scale and maximize their impact. Fractional CMO Services I work with brands as a Fractional CMO, providing leadership and strategic insights to unlock marketing opportunities and drive top-line revenue. My approach is holistic, balancing short-term wins with long-term sustainability. My services include: - Fractional CMO Advisory | D2C Business Assessment - Growth, Conversion &
About
Marketing Leader Helping Brands Accelerate Growth With over 15+ years of experience in marketing, digital & e-commerce innovation, brand positioning, and go-to-market strategies, I’m passionate about helping brands scale and maximize their impact. Fractional CMO Services I work with brands as a Fractional CMO, providing leadership and strategic insights to unlock marketing opportunities and drive top-line revenue. My approach is holistic, balancing short-term wins with long-term sustainability. My services include: - Fractional CMO Advisory | D2C Business Assessment - Growth, Conversion & Retention Marketing Strategies - Customer LTV & Lifecycle Marketing Optimization - Digital & E-Commerce Innovation | Product Solutions | Usability Enhancements - Data-Driven Marketing Mix Strategies | Holistic Business Insights - Brand Positioning & Go-To-Market (GTM) Strategies across digital & traditional channels - Team Building & Organizational Structure Guidance Founder of Fancy Salt I’m also the founder of Fancy Salt, a UGC Creator agency that partners with beauty, wellness, and D2C brands to create high-impact, authentic UGC content. Our team of experienced creators produces videos that resonate and convert. Overseen by my strategic vision as a Fractional CMO, each piece of content is aligned with broader brand goals, building community engagement and turning views into action. Our approach ensures: * Community building * Content that boosts conversions * Turning Brands into Influencers