Justin Vanning
Greenville-Spartanburg-Anderson, South Carolina
Overview
I'm the person companies bring in when growth has stalled, the marketing/growth playbook isn't working, or they need a senior leader who can audit what's broken, build the strategy, hire the team, and actually execute. Over 20+ years, I've done this at Amazon (helped launch monthly Prime across 4 countries, driving 10M+ net new memberships), WordPress.com/Automattic (led global growth strategy across their portfolio companies), and high-growth health-tech companies including Spring Health, Twin Health, and Pelago (where I helped them fundraise, build predictive member growth engines, and act
About
I'm the person companies bring in when growth has stalled, the marketing/growth playbook isn't working, or they need a senior leader who can audit what's broken, build the strategy, hire the team, and actually execute. Over 20+ years, I've done this at Amazon (helped launch monthly Prime across 4 countries, driving 10M+ net new memberships), WordPress.com/Automattic (led global growth strategy across their portfolio companies), and high-growth health-tech companies including Spring Health, Twin Health, and Pelago (where I helped them fundraise, build predictive member growth engines, and actually realize contracted revenue by hitting enrollment and engagement goals). I typically partner with companies navigating: → Growth that's stalled and the existing playbook isn't working → Series A/B readiness or the next stage of scale → Leadership transitions that require rebuilding the growth engine → New products or categories that need a fresh GTM strategy → Marketing that's generating activity but not predictable revenue My approach: ask the hard questions everyone's been avoiding, diagnose root causes fast, and build scalable, data-driven growth systems. What I bring: → $1B+ in measurable impact across consumer, B2B SaaS, and B2B2C companies → 3-8x conversion and engagement improvements through predictive analytics and lifecycle optimization → Built and led world-class marketing teams of 5-25+ → Led global rebrands, GTM launches, and experimentation cultures → Deep fluency in B2B2C health tech, member acquisition, lifecycle/retention, and AI-powered growth I operate flexibly: full-time VP/CMO, interim executive, fractional leader, or strategic advisor depending on what the company actually needs. Currently leading marketing at several health-tech and high-growth companies in fractional CMO and strategic marketing consulting roles. Open to the right full-time leadership opportunity (VP, SVP, CMO) for a mission-driven company at an exciting inflection point. Let's talk → justinvanning@gmail.com