Justin Bergeson
Kansas City, Missouri
Overview
Passionate and methodical about building brand momentum and differentiation into repeatable revenue engines by understanding the impact of complex problems and the transformation we offer. Growth isn't about our features... only the clients' problem matters. Our strategies should build trust as a practical and meaningful solution. Sales and marketing are a storytelling process with our clients as the hero. Our companies and solutions are simply the guides that help the hero overcome. Everything in our sales and marketing should be about them, not about us. As an experienced and positive le
About
Passionate and methodical about building brand momentum and differentiation into repeatable revenue engines by understanding the impact of complex problems and the transformation we offer. Growth isn't about our features... only the clients' problem matters. Our strategies should build trust as a practical and meaningful solution. Sales and marketing are a storytelling process with our clients as the hero. Our companies and solutions are simply the guides that help the hero overcome. Everything in our sales and marketing should be about them, not about us. As an experienced and positive leader, executor, strategist, and coach in building (high trust-high performance) cultures, continuous development, and support, I've learned that "wins" come with and from people. Caring about, listening to, and helping your people thrive with clarity and trust is the only way to build a high-performance team. I am a student of consultative sales, omni-channel digital marketing (high-LTV demand gen), GTM strategies, listening, and the customer/patient decision journey. Digital channels and human-led sales are merging into a collaborative effort that leaders need to recognize and embrace as buyers continue to evolve. It's a dynamically new world in professional selling. Organizations need to modernize their GTM; focused on quality, repeatable, predictable growth systems that find and help ICP clients, build trust and solve problems. Don't focus growth efforts on outcomes; instead, laser in on the metrics, behaviors, actions, and tactics that truly lead to new revenue, and work to master these elements of growth. Traditional sales models must evolve to what drives conversions today, not what worked yesterday, or how they have always done things. Sales playbooks and systems are living programs, with improvement and the adoption of new methodologies being crucial and ongoing. Revenue leadership needs to be embracing pilots & testing, change management, operationalization, coaching, and teaching new elements of the evolving sales process. Failure and trying new ideas need to be safe, encouraged, and learned from. Contributors need to be heard, empowered in a collaborative culture to identify, debate, and test new ideas and technologies to gain a competitive advantage, and meet buyers where they are. Please send me a connection and message if you'd like to brainstorm your sales and marketing strategies, sales team structure, playbooks, and cultural dynamics. I'd be happy to listen, learn, and share my opinion on the best path forward to increased repeatable revenue.