Julie Wade, CFE
Greater Birmingham, Alabama
Overview
A results-driven marketing leader with 20+ years in food & beverage franchising, I specialize in turning insights into strategy and strategy into growth. My career centers on aligning the four P’s of marketing — product, price, place, and promotion — to strengthen brand positioning, accelerate sales, and scale performance across diverse markets. Product – Partnered cross-functionally to launch and market menu innovations and LTOs that consistently boosted traffic and engagement. Price – Guided pricing and value-positioning strategies that mitigated inflation impact while sustaining healthy ma
About
A results-driven marketing leader with 20+ years in food & beverage franchising, I specialize in turning insights into strategy and strategy into growth. My career centers on aligning the four P’s of marketing — product, price, place, and promotion — to strengthen brand positioning, accelerate sales, and scale performance across diverse markets. Product – Partnered cross-functionally to launch and market menu innovations and LTOs that consistently boosted traffic and engagement. Price – Guided pricing and value-positioning strategies that mitigated inflation impact while sustaining healthy margins. Place – Drove off-premises growth by modernizing tech platforms, optimizing customer journeys, and improving operational integration. Promotion – Built high-performing, data-driven marketing programs (digital, social, experiential) that delivered measurable ROI and loyalty gains. Recognized as one of the Top 35 Restaurant Marketers (2025) and Top 30 Women in Food (2024), I’m passionate about leading teams, leveraging technology, and building scalable marketing systems that drive sustainable brand and revenue growth. #ExecutiveLeadership #FranchiseGrowth #DigitalTransformation #RestaurantMarketing