Julie Perry
Indianapolis, Indiana
Overview
With 20+ years across agency, startup, and in-house leadership roles, I help growth-minded companies build brands and revenue engines from the ground up. My work spans B2B SaaS, marine tech, and luxury lifestyle -- where I've led high-performing marketing teams and built go-to-market strategy in fast-moving, high-expectation environments. I'm known for connecting the creative and the operational: positioning and storytelling that resonates, paired with the systems that make growth repeatable. I partner cross-functionally with Marketing, Sales, and Customer Success to improve conversion, pipel
About
With 20+ years across agency, startup, and in-house leadership roles, I help growth-minded companies build brands and revenue engines from the ground up. My work spans B2B SaaS, marine tech, and luxury lifestyle -- where I've led high-performing marketing teams and built go-to-market strategy in fast-moving, high-expectation environments. I'm known for connecting the creative and the operational: positioning and storytelling that resonates, paired with the systems that make growth repeatable. I partner cross-functionally with Marketing, Sales, and Customer Success to improve conversion, pipeline visibility, and retention through clean lifecycle strategy, messaging, and data-backed decision-making. My current focus is Revenue Operations and HubSpot CRM -- building the infrastructure behind the growth engine: lifecycle stages, lead routing, segmentation, automation, attribution, and reporting. I love the full-funnel (now full fly-wheel) puzzle, and I thrive where strategy meets execution. Recent Career Highlights include: Chief Marketing & Experience Officer / First hire at Exclusive Yachts (now ACES Yachting), where I built the brand, go-to-market strategy, and growth engine from scratch -- driving 8,000+ leads through digital programs, partner channels, and high-end experiential marketing. SVP of Marketing at Boardable (SaaS product), where I scaled demand generation and marketing operations during rapid growth from 5 to 50 employees and supported a successful Series A phase. Revenue Operations + Marketing Ops leadership, aligning teams and systems across the full funnel (Marketing → Sales → Customer Success), including lifecycle design, pipeline hygiene, automation, and performance reporting. Fractional CMO + RevOps consulting, supporting founder-led teams with HubSpot optimization, funnel strategy, and conversion improvements -- recent engagements include Navier Boat, Ripley Auctions & Appraisals, and ACES Yachting (retained for growth + RevOps support). Specialties: GTM & Positioning | Marketing Strategy | Marketing Ops | Demand Generation | Lifecycle & Automation | Revenue Operations | HubSpot CRM | Attribution & Reporting | Business Development & Partnerships | Cross-functional Leadership