Julie Candelon
San Francisco, California
Overview
I help B2B tech companies scale pipeline and revenue by building GTM strategy, demand engines, and AI-enabled marketing operations, as your embedded fractional CMO or VP of Growth. I run the marketing function, align with sales, and build the systems, processes, and execution muscle your team needs to grow. My specialty is taking companies in transition and creating clarity, momentum, and measurable results fast. For 15+ years, I’ve been the marketing leader that growth-stage and enterprise tech companies call when they need someone who can be both strategic and hands-on. My work spans the
About
I help B2B tech companies scale pipeline and revenue by building GTM strategy, demand engines, and AI-enabled marketing operations, as your embedded fractional CMO or VP of Growth. I run the marketing function, align with sales, and build the systems, processes, and execution muscle your team needs to grow. My specialty is taking companies in transition and creating clarity, momentum, and measurable results fast. For 15+ years, I’ve been the marketing leader that growth-stage and enterprise tech companies call when they need someone who can be both strategic and hands-on. My work spans the full marketing spectrum: • GTM & Positioning: ICP and segmentation, value prop and messaging, category differentiation, cross-functional alignment, and global market expansion. • Demand Generation & Pipeline Acceleration ABM, multi-channel demand programs, content strategy, digital campaigns, lead generation, pipeline creation, funnel acceleration, and revenue/sales alignment. • Integrated Marketing Programs: Web and digital presence, brand and creative, content and SEO, GEO/AEO, emailing, social media and paid media, product launches, events and webinars, community engagement, PR/analyst relations, and partner/co-marketing programs. • Marketing Ops, Data & Martech Tech stack strategy & planning, CRM/MAP architecture (HubSpot, Salesforce, Marketo), attribution, scoring, analytics, reporting, system integrations, automation, and operational rigor. • AI-Enabled Workflows & Processes Intelligent processes & workflows across campaign ops, content ops, reporting, QA, research, sales enablement, data, and team productivity. • Embedded Leadership Running the marketing function, coaching and hiring teams, budget ownership, alignment with CEO/CRO/Product/CFO, and restoring clarity and trust in the marketing engine. I bring a global perspective, a direct leadership style, and a track record supporting CEOs across AI, DevOps, cloud, cybersecurity, IT infrastructure, data management, FinTech, MarTech, HRTech, supply chain, telecom, open source, and enterprise SaaS... Who I work with - B2B tech companies from Series A to Fortune 100 - CEO, CRO, CTO, and product leaders who need a leader to architect and run the engine - Teams facing transitions: growing, scaling, fundraising, pivoting, entering the U.S., or rebuilding marketing Selected clients: NVidia, Amazon, RingCentral, Kentik, Scality, Cumulus Networks, EditShare, ALOM, Certain, House of Brick... If you need a marketing leader who can create clarity, build systems, accelerate pipeline, and scale globally, let’s talk.