Joyce Hervey
New York City, New York
Overview
Highly accomplished marketing and sales leader, with the proven ability to grow market share and increase profitability through successful multi-channel marketing strategies. I have developed strategic brand building efforts, marketing communications and storytelling campaigns, bringing brands and products to life, creating marketing and sales programs which inform and influence customers, resulting in increased customer engagement, and multi-million-dollar revenue streams. Using a combination of data analytics and creativity, I’ve led product development and management, generating product
About
Highly accomplished marketing and sales leader, with the proven ability to grow market share and increase profitability through successful multi-channel marketing strategies. I have developed strategic brand building efforts, marketing communications and storytelling campaigns, bringing brands and products to life, creating marketing and sales programs which inform and influence customers, resulting in increased customer engagement, and multi-million-dollar revenue streams. Using a combination of data analytics and creativity, I’ve led product development and management, generating product roadmaps, launches and marketing initiatives that deliver on brand promise, drive awareness, business growth and transformations while increasing customer loyalty and revenues. With start-up and incubator experience, I’ve utilized lead generation tools that deliver measurable marketing ROI, improve sales funnel efficiencies and reduced the sales cycle length as well as provide infrastructure for marketing and sales operations and customer success programs. I have also led teams with consistent over quota performance and negotiated strategic partnerships resulting in high-percentage revenue increases. Some of my key achievements include: Conceptualized and led complete organization rebrand and targeted marketing campaigns increased YOY revenues 314% and event attendance 88% Repositioned AIOPs SaaS startup, Revamped Go-To-Market strategy and pivot to Account Based Marketing, implemented new demand generation strategy with 6Sense intent data, driving 300%+ YOY ARR growth Conceived and produced 2 live stream TV show events, resulting in increases of 1071% YOY event attendance and 185% YOY increase in revenues Negotiated $500M+ partnership agreement with HP, increasing revenues 30% YOY Spearheaded development and product launch of multiple SaaS solutions, streamlined product launches, reduced time to market 44%, and drove $340M in revenues Developed 1st to market Cloud and VPN professional services solution, boosting new product sales by 14% YOY and service sales by 29% YOY, while securing $50M+ contracts with AT&T and Verizon Spearheaded and launched new professional services business unit, resulting in a 23% increase in revenues and grew new service line to $58M in 15 months Negotiated major contracts with global customers, generating $400M, a 20% YOY increase on $2B, becoming the #1 region for 2 consecutive years Please contact me through this profile if you wish to connect.