Josh Dorfman
Raleigh, North Carolina
Overview
Josh Dorfman helps climate companies sell benefits, not beliefs. He is co-founder of Plantd, a carbon-negative materials company that converts atmospheric carbon into high-performance products, starting with building materials. As CEO, Josh led the company through its Seed and Series A rounds and helped secure a partnership with D.R. Horton, which has since scaled to more than 10 million carbon-negative structural panels. He recently returned as fractional CMO to lead Plantd’s brand evolution, market positioning, and commercial strategy as the company scales. Josh is also co-founder and ho
About
Josh Dorfman helps climate companies sell benefits, not beliefs. He is co-founder of Plantd, a carbon-negative materials company that converts atmospheric carbon into high-performance products, starting with building materials. As CEO, Josh led the company through its Seed and Series A rounds and helped secure a partnership with D.R. Horton, which has since scaled to more than 10 million carbon-negative structural panels. He recently returned as fractional CMO to lead Plantd’s brand evolution, market positioning, and commercial strategy as the company scales. Josh is also co-founder and host of Supercool, a media platform covering the companies building the low-carbon economy. Through founder interviews and editorial storytelling, Supercool highlights how climate companies gain market adoption by leading with performance, cost, and customer value. Earlier, Josh launched and led Vine.com at Amazon, where he built and ran the company’s business focused on natural, organic, and sustainably designed products. He also created The Lazy Environmentalist, a sustainability media brand that became a SundanceTV primetime series, a daily SiriusXM radio show, two books, and a platform for major brand partnerships. Josh served as national spokesperson for Brita’s Gold Clio-winning FilterForGood campaign to reduce bottled water waste and has appeared on numerous media outlets, including NPR, Morning Joe, Fox & Friends, and The Martha Stewart Show. As a climate entrepreneur, operator, and strategic brand builder, Josh works with climate tech and sustainability-driven companies in fractional leadership and advisory roles. He helps translate complex innovation into customer demand, strategic partnerships, and commercial adoption.