Jordan Liebman
New York, New York
Overview
CMO & Growth Leader | Brand Storyteller with a Commercial Engine | AI Integration | B2B & B2C Scale I bridge the gap between creative renown and commercial rigor. As a global marketing executive, I don’t just build brands; I build distinct market advantages using data-fueled insights, AI-driven martech, and high-performance team cultures. My mandate is simple: Shape iconic narratives that drive measurable P&L impact. Whether transforming legacy Fortune 10s or scaling aggressive SaaS challengers, I deliver outcomes that matter to the Board. My career is defined by the ability to humanize comp
About
CMO & Growth Leader | Brand Storyteller with a Commercial Engine | AI Integration | B2B & B2C Scale I bridge the gap between creative renown and commercial rigor. As a global marketing executive, I don’t just build brands; I build distinct market advantages using data-fueled insights, AI-driven martech, and high-performance team cultures. My mandate is simple: Shape iconic narratives that drive measurable P&L impact. Whether transforming legacy Fortune 10s or scaling aggressive SaaS challengers, I deliver outcomes that matter to the Board. My career is defined by the ability to humanize complex technology, digitize legacy brands, and optimize the intersection of brand equity and performance marketing. Notable Achievements: Commercial Scale & Acquisition: Orchestrated the Disney+ partnership campaign that acquired 5M customers in 2 weeks (400% above goal), creating a new benchmark for digital product launches through smart bundling and personalized journeys. SaaS & Brand Transformation: Repositioned BlueJeans (by Verizon) from a B2B utility to a category disruptor, lifting brand awareness 110%, NPS 125%, and market rank from #4 to #3 in just 6 months. Revenue Impact & Innovation: Drove marketing strategy contributing to $5.2B financial growth for Verizon’s consumer business. Simultaneously led award-winning cultural breakthroughs, including the Cannes Lion-winning "Verizon x Minecraft" and the Webby-honored "Thanksgiving Throwback." Led marketing transformation for Fortune 500s: ExxonMobil (42% sentiment boost), Gillette (2.5% share gain through sports partnerships), and P&G’s “Pre-Commercial” format launched across multiple brands. Industry Breadth: Tech & SaaS: Google, Apple, BlueJeans, Konica Minolta Telecom & Media: Verizon, Disney, NBCUniversal, BBC Sports & Entertainment: NFL, NBA, FIFA, International Olympic Committee, Ferrari Consumer & Luxury: LVMH, P&G, Gillette, Pinnacle Foods, GlaxoSmithKline, ExxonMobil Retail: Verizon, Krogers, Walmart Financial Services: JPMorganChase Core Competencies: P&L and Revenue Growth | Brand Equity & Positioning | AI Integration | Commercial Creativity | Digital Transformation | Omni-Channel GTM I am a builder by nature – of brands, teams, and belief. If you are looking for a leader to bridge strategy with action and deliver with heart, let’s talk. Let’s connect. jordan.liebman@gmail.com | www.jordanliebman.com