Jonathan Laverentz
Raleigh, North Carolina
Overview
I build the stories that build companies, , from 0→1 launches to $100M+ scale. I help B2B SaaS leaders align brand, product, and pipeline to drive measurable, story-led growth. For 15+ years, I’ve led high-impact product and growth marketing across industries from manufacturing and FinTech to eCommerce and IoT, bridging the gap between what a company makes and what the market needs. I’m a pragmatic yet creative marketing leader who brings structure to chaos and momentum to ideas. Whether it’s shaping a platform narrative, launching a go-to-market strategy, or rebuilding alignment between sal
About
I build the stories that build companies, , from 0→1 launches to $100M+ scale. I help B2B SaaS leaders align brand, product, and pipeline to drive measurable, story-led growth. For 15+ years, I’ve led high-impact product and growth marketing across industries from manufacturing and FinTech to eCommerce and IoT, bridging the gap between what a company makes and what the market needs. I’m a pragmatic yet creative marketing leader who brings structure to chaos and momentum to ideas. Whether it’s shaping a platform narrative, launching a go-to-market strategy, or rebuilding alignment between sales, product, and marketing, I focus on what actually moves the business: growth, adoption, and lasting customer value. My approach is grounded in data, enhanced by AI, fueled by creativity, and guided by empathy, the core of the H2H philosophy behind my book STOP SHOUTING. Where I bring value: • Visionary leadership across global GTM strategy, product lifecycle marketing, and competitive positioning • Expertise in high-growth SaaS sectors, including Manufacturing, Supply Chain, FinTech, Procurement, and EAM • Proven success driving pipeline growth, ARR expansion, and brand visibility through strategic storytelling • A track record of building and mentoring high-performing teams that deliver results across regions and channels • Deep knowledge of demand generation, AI-driven analytics, PLG strategies, and marketing automation systems Let’s connect if you’re scaling, realigning, or rewriting your next growth story, or if you just want to swap great product or brand stories.