Jolynn Applebaum
San Francisco, California
Overview
Fractional CMO for B2B SaaS & MSP Companies Scaling from $10M–$20M I help B2B SaaS, MSP, and technology companies navigate growth stages where marketing feels busy but pipeline and outcomes feel inconsistent. At this point, most teams don’t need more tactics.They need senior marketing leadership to bring clarity, alignment, and focus. As a Fractional CMO, I step in to own marketing strategy and outcomes without the overhead or risk of a full-time hire. I work alongside founders and leadership teams to align marketing with revenue goals, sharpen positioning, and build scalable go-to-market s
About
Fractional CMO for B2B SaaS & MSP Companies Scaling from $10M–$20M I help B2B SaaS, MSP, and technology companies navigate growth stages where marketing feels busy but pipeline and outcomes feel inconsistent. At this point, most teams don’t need more tactics.They need senior marketing leadership to bring clarity, alignment, and focus. As a Fractional CMO, I step in to own marketing strategy and outcomes without the overhead or risk of a full-time hire. I work alongside founders and leadership teams to align marketing with revenue goals, sharpen positioning, and build scalable go-to-market systems that actually support growth. I bring over 20 years of experience leading marketing at companies like Cisco, ServiceNow, Hewlett Packard, and Genesys, and I apply that enterprise-grade judgment pragmatically for lean, growth-stage teams. Companies typically engage me when: *Marketing activity is high, but results feel unpredictable *Sales and marketing aren’t fully aligned *Positioning has become fragmented as the business scaled *Founder-led marketing no longer scales but a full-time CMO feels premature What I focus on: *Go-to-market strategy and positioning *Demand generation tied directly to pipeline and revenue *Sales and marketing alignment *Marketing operations, analytics, and prioritization *Leading teams and vendors with accountability If you’re navigating a growth inflection point and need experienced marketing leadership to help you scale with clarity, I’m always open to a conversation.