Jolene Pierangeli
Los Angeles, California
Overview
Enterprise SaaS marketing executive with 20+ years building demand generation engines and go-to-market strategies for complex technology platforms. I specialize in helping companies translate technical products into clear market positioning and scalable pipeline. My work sits at the intersection of enterprise demand generation, product marketing, and revenue operations, connecting marketing investment directly to measurable business growth. Throughout my career, I have built and led marketing organizations supporting high-growth SaaS businesses operating at $100M+ ARR scale, partnering
About
Enterprise SaaS marketing executive with 20+ years building demand generation engines and go-to-market strategies for complex technology platforms. I specialize in helping companies translate technical products into clear market positioning and scalable pipeline. My work sits at the intersection of enterprise demand generation, product marketing, and revenue operations, connecting marketing investment directly to measurable business growth. Throughout my career, I have built and led marketing organizations supporting high-growth SaaS businesses operating at $100M+ ARR scale, partnering closely with sales leadership on pipeline planning, forecasting, and revenue operations. My focus has consistently been building modern marketing engines that create a predictable pipeline and support enterprise sales. Most recently, I led marketing for an enterprise SaaS platform serving Fortune 500 and Global 2000 brands. During that time, I built and scaled the company’s demand generation infrastructure across inbound, outbound, product marketing, and brand, while implementing marketing systems that improved pipeline visibility, forecasting, and sales alignment. Areas of focus include: • Enterprise SaaS go-to-market strategy • Demand generation and pipeline acceleration • AI-driven marketing and automation • Marketing technology and CRM architecture • Enterprise product marketing and positioning • Marketing team leadership and organizational scale My experience spans enterprise technology platforms across data and analytics, communications infrastructure, supply chain technology, and regulated healthcare industries. Today I also work with a select group of companies through Jo & Company, providing fractional marketing leadership and go-to-market advisory to founders and revenue teams looking to strengthen positioning, improve pipeline performance, and build scalable marketing infrastructure. If you’re building a high-growth SaaS or AI platform and looking to accelerate pipeline, refine positioning, or scale marketing operations, I’m always open to connecting.