John Wayne Zimmerman
Raleigh, North Carolina
Overview
I build growth engines for B2B SaaS and HealthTech companies. For 15+ years, I’ve led product marketing, go-to-market strategy, and growth initiatives that turn complex products into clear positioning, aligned sales motions, and measurable revenue impact. At Meta, Google, and high-growth private companies, I’ve owned: • Enterprise and mid-market GTM strategy • Product launches and repositioning • Revenue expansion and retention programs • Cross-functional alignment across Product, Sales, and Marketing. I’m at my best in the “messy middle” — when growth has stalled, positioning is unclea
About
I build growth engines for B2B SaaS and HealthTech companies. For 15+ years, I’ve led product marketing, go-to-market strategy, and growth initiatives that turn complex products into clear positioning, aligned sales motions, and measurable revenue impact. At Meta, Google, and high-growth private companies, I’ve owned: • Enterprise and mid-market GTM strategy • Product launches and repositioning • Revenue expansion and retention programs • Cross-functional alignment across Product, Sales, and Marketing. I’m at my best in the “messy middle” — when growth has stalled, positioning is unclear, or marketing is generating activity but not revenue. I bring structure, clarity, and execution discipline to teams that need to scale without losing momentum. My leadership style is direct, calm, and systems-oriented. I translate strategy into operating rhythm — messaging that sales actually uses, programs that drive pipeline, and analytics that inform real decisions. Currently exploring senior leadership opportunities in Product Marketing and Growth where I can own go-to-market strategy and drive commercial outcomes.