John Palmatier
Salt Lake City, Utah
Overview
As the Founder & CEO of TrustFactors, I’m proud to lead a team that is passionate about transforming how roofing companies approach marketing. We work with roofing company owners who are frustrated with the broken marketing agency model and are ready to scale their businesses through our innovative fractional Chief Marketing Officer (CMO) model, designed to 10X their marketing efforts. With decades of experience leading high-growth teams across startups, mid-market companies, and Fortune 200 organizations, I’ve developed deep expertise in scaling businesses, driving revenue growth, and optimi
About
As the Founder & CEO of TrustFactors, I’m proud to lead a team that is passionate about transforming how roofing companies approach marketing. We work with roofing company owners who are frustrated with the broken marketing agency model and are ready to scale their businesses through our innovative fractional Chief Marketing Officer (CMO) model, designed to 10X their marketing efforts. With decades of experience leading high-growth teams across startups, mid-market companies, and Fortune 200 organizations, I’ve developed deep expertise in scaling businesses, driving revenue growth, and optimizing go-to-market strategies. Career Highlights: - Proven success scaling businesses from $0 to $20M, $55M to $120M, and $320M to $460M in revenue. - Closed both small, high-velocity sales ($1K MRR) and large, complex enterprise deals ($5M ARR). - Extensive experience in marketing, sales, customer success, and product management, driving growth across industries including SaaS, healthcare, and digital marketing. - MBA with certifications in Leadership Development, Continuous Business Process Improvement, Revenue Architecture, and Artificial Intelligence and Machine Learning. Key Results: - Grew a forensic DNA business from launch to over $10M in four years (Myriad Genetics). - Managed $200M+ in software renewals and increased renewal rates from 87% to 96% (3M HIS). - Achieved 114% average quota attainment in marketing and business development over five years (Xerox Healthcare). - Drove 30% YOY growth and secured 19 Fortune 500 accounts with an average deal size of $5.7M TCV (Packsize). - Grew a bootstrapped SaaS startup by 260% in one year (Blaq Analytics). Specialties: - Fractional Chief Marketing Officer (CMO) - Roofing Marketing Strategy - Revenue Growth and Optimization - Digital Marketing - Go-to-Market Strategy - Customer Acquisition & Retention - Market Expansion - Lead Generation & Automation