John Joseph
Lexington, Massachusetts
Overview
I am a hands-on marketing leader for SaaS and technology companies. I have had success with companies at different stages, including startups, growth-stage companies, and larger/matrixed organizations. In all cases, I bring a unique skill set that includes strengths in product marketing and demand generation, and an ability to advance companies, by: • Creating demand in new audiences/markets • Launching new products • Increasing corporate reputation/brand • Expanding internationally • Engaging with new channels A typical situation for me is be the first marketer in a project/ company and t
About
I am a hands-on marketing leader for SaaS and technology companies. I have had success with companies at different stages, including startups, growth-stage companies, and larger/matrixed organizations. In all cases, I bring a unique skill set that includes strengths in product marketing and demand generation, and an ability to advance companies, by: • Creating demand in new audiences/markets • Launching new products • Increasing corporate reputation/brand • Expanding internationally • Engaging with new channels A typical situation for me is be the first marketer in a project/ company and to design a go-to-market strategy, build and scale the marketing capabilities (systems, capabilities, teams), accelerate sales growth to >50% and turn an unknown company into a category leader. Dealing with the cloudiness at this stage and doing it at hyper speed is a love of mine. I offer: ►DEEP PRODUCT/TECHNOLOGY CAPABILITIES: My roots are in product management/marketing. This strength has enabled me to understand and market complex technologies and I have had success with a wide variety of innovative B2B and healthcare products, including data analytics, data prep, data integration, cybersecurity/compliance, telecommunications, and IoT platforms. ►DEMAND GENERATION SUCCESS: I’ve created modern demand generation engines that have led to fast growth (50% - 160% year over year growth). Experienced in different approaches, including account-based marketing, content marketing, digital marketing (SEO, PPC, email, website), product-led/freemium programs, and partner marketing. ►BRAND BUILDING / CATEGORY CREATION SUCCESS: I’ve helped companies become category leaders in the eyes of customers and industry influencers, such as Gartner and Forrester. Twice I have influenced Gartner to create new categories to reflect my company’s unique value. I believe customer advocacy and partner marketing are critical elements to making a brand grow. ►SALES/RESULTS FOCUS: Yes, I am a marketer, but I focus on driving sales results, not just marketing metrics. This focus permeates activities from buyer journey development to content generation and sales enablement. I’ve event built and managed business development and inside sales teams that generated $18M/quarter in pipeline. ►HANDS-ON CAPABILITIES: My hands-on capabilities span content development, campaign execution, marketing tech/CRM deployments, SEO optimization, ad campaign management, website optimization and more. I like to build and scale organizations, but I can do the job first to get things moving.