Joel Emery
St Louis, Missouri
Overview
Growth is rarely just a marketing issue. Or a sales issue. Or a people issue. Or a tech issue. Most of the time, it's all of them, working against each other, because the system was never built to connect it all into a coherent customer journey. That’s the kind of puzzle I’ve been working on for years. I’m a revenue operations leader who helps organizations build structure where there’s been friction. That can mean rethinking lead generation, making CRMs and tech stacks actually work to activate the team, hiring more effectively, building custom AI tools to support workflows, and turning raw
About
Growth is rarely just a marketing issue. Or a sales issue. Or a people issue. Or a tech issue. Most of the time, it's all of them, working against each other, because the system was never built to connect it all into a coherent customer journey. That’s the kind of puzzle I’ve been working on for years. I’m a revenue operations leader who helps organizations build structure where there’s been friction. That can mean rethinking lead generation, making CRMs and tech stacks actually work to activate the team, hiring more effectively, building custom AI tools to support workflows, and turning raw data into report that teams trust to inform their decision making. I focus on helping teams: Define their actual target market using data, profiles, and detailed personas Build lead generation and conversion systems that scale and improve through automation Clarify messaging and content strategy to support and enable the sales process Hire and retain the right people through structured recruiting and onboarding Integrate data from multiple sources into reports that support real-time decisions Establish sales and team accountability rhythms that drive consistency, performance, and focus Across 24 companies, the outcomes have taken different shapes: Grew a real estate firm from $880K to $4.4M by building a unified marketing-sales system with 5x qualified lead growth and 30x ROI gains Sustained 20% annual growth at a regional insurance firm through multi-channel strategy, lead scoring, and sales enablement Generated $103K in new revenue and $178K in new pipeline at a light manufacturer through CRM adoption and ICP-targeted outreach in only 45 days Attracted 2,300+ job applicants across five states for an agri-industrial company using performance-based recruitment marketing Increased retention 50%+ at a professional services firm by redesigning recruiting, interviewing, and onboarding systems Delivered actionable revenue insights for a $2B retailer by mapping customer and team behavior across 14 locations Drove 93% revenue growth at a cultural institution through marketing strategy, partnerships, and operational redesign The common thread is simple: build systems that help good people do great work, give them the tools and structure to do it consistently, and hold self and others accountable.