Joel Cowen
Austin, Texas
Overview
I’m a growth-driven digital marketing strategist with 15+ years of experience helping businesses, from startups to Fortune 500s, scale their revenue, optimize their funnels, and drive measurable ROI through smart advertising and sharp messaging. As the founder of HolyCow Digital, I lead a high-impact, pay-for-performance marketing team that helps local businesses and national brands acquire more clients and scale revenue. But my experience goes far beyond lead gen. I’ve served as a Fractional CMO, Growth Marketing Manager, and Senior Marketing Strategist at fast-moving agencies, non-profits
About
I’m a growth-driven digital marketing strategist with 15+ years of experience helping businesses, from startups to Fortune 500s, scale their revenue, optimize their funnels, and drive measurable ROI through smart advertising and sharp messaging. As the founder of HolyCow Digital, I lead a high-impact, pay-for-performance marketing team that helps local businesses and national brands acquire more clients and scale revenue. But my experience goes far beyond lead gen. I’ve served as a Fractional CMO, Growth Marketing Manager, and Senior Marketing Strategist at fast-moving agencies, non-profits, and venture-backed companies—driving revenue, reducing acquisition costs, and building full-funnel systems that convert. Here's what I bring to the table: Performance Marketing Expertise: Managed $100K+/month in ad spend across Meta, Google, TikTok & LinkedIn with record-breaking ROAS (TikTok ROAS from 0.8 to 5+) Lead Generation & Funnel Strategy: Built marketing systems and paid campaigns responsible for generating 7,000+ qualified leads and millions in closed revenue Conversion-Driven Copywriting & StoryBrand Messaging: Clarified brand positioning and created high-performing landing pages, email sequences, and ad copy Marketing Leadership & Strategy: Advised founders, C-level execs, and cross-functional teams on go-to-market strategies, growth systems, and marketing ops Data-Driven Optimization: Built custom dashboards, tracked KPIs, and optimized campaigns based on performance insights—not guesswork Whether I’m working with a non-profit looking to 10x subscribers, a B2B SaaS firm rolling out a new GTM campaign, or an insurance agency ready to scale client acquisition, I bring a strategic mindset, a hands-on approach, and a deep obsession with outcomes. If you're looking to grow pipeline, tighten your funnel, or scale paid media profitably, let's connect.