JOEL ALPERT
Atlanta, Georgia
Overview
BUSINESS OWNERS, CEO's, DIRECTORS, MANAGERS: Hi, I'm Joel Alpert. I help you invent, revitalize, and grow your company, products and services. Tap The Perfect Storm — insightful strategy... bullseye branding... impactful award-winning marketing communication (and some egregious puns). My work produces effective programs for B2B, B2C, NPO — from business and product direction... prospect and client engagement... corporate communications... direct marketing demand gen... business process... results. Small -Medium Business, Solopreneurs StartUps, Fortune 500. Superpowers? BRANDING Go wa
About
BUSINESS OWNERS, CEO's, DIRECTORS, MANAGERS: Hi, I'm Joel Alpert. I help you invent, revitalize, and grow your company, products and services. Tap The Perfect Storm — insightful strategy... bullseye branding... impactful award-winning marketing communication (and some egregious puns). My work produces effective programs for B2B, B2C, NPO — from business and product direction... prospect and client engagement... corporate communications... direct marketing demand gen... business process... results. Small -Medium Business, Solopreneurs StartUps, Fortune 500. Superpowers? BRANDING Go way beyond “looks good.” Powerful tools and experience to discover, define and communicate your strongest selling points... • Brand Identity • Name, Logo, Tagline • Brand & Product Marketing STRATEGIC THINKING Innovative consulting skills to rethink and differentiate.your business... • Strategic Planning & Consulting • Tweak product & service offerings • C-Level / Business Owner Conversations / Coaching • Innovative Strategic Consulting Approach (Robert Fritz, Inc.) MARKETING COMMUNICATIONS Gain impact with award-winning top agency-level creative marketing... • Integrated Marketing Communications • Content Strategy / CTA • Expert Copywriter / Creative Director • Corporate Communications • Level-up website to accelerate sales TARGETED DIRECT MARKETING Outbound Direct Response to break thru online clutter, broaden awareness, • Deliver leads and sales • Capitalize on Social Big names? AT&T, CSX, Equifax, IBM, Kimberly-Clark, Six Flags, dozens more ► RESULTS? • Boosted raw leads for software giant: 17% to 38%; 2Xing MQLs • Refined products & services across multiple industries • Cross-channel blitz / Rebrand for industrial multinational, 4Xs projected 5% sales gain to 19% • Rebranded insurer gaining +31% broker participation, +$47MM in policies • Designed multi-$MM Direct Marketing profit center for energy conglomerate, with DM industry icons Bob Stone & Martin Baier • Reimagined telecom Customer Retention campaign, with “jaw dropping” 34% response, +71% retention • Turned around agricultural product phaseout... into +29% gain in market share ► www.MarketPowerOnline.com — Testimonials. Case Studies. Certifications. Awards. ► Companies, Agencies, Collaborators. ► 27 Gold & Silver SouthStar Awards for Strategy, Creativity, & Results L.I.O.N. Recruiters, HR Managers, Hiring Managers, VPs Marketing, CEOs: connect with me to tap my experience. Open to new opportunities.