Joe Matar
Washington, Washington DC
Overview
Marketing leader in B2B SaaS who most recently was part of the executive team that grew revenue >4x, achieved profitability, and exited. The majority of our growth came from ABM and inbound marketing channels (~70% marketing-sourced) that I was responsible for building, growing, and scaling. I oversaw brand and category building, ABM, demand gen / lead gen, SEO, paid advertising, product marketing, customer marketing, content marketing, email marketing, events and conferences, community, and PR / AR. I also launched and hosted the popular talent acquisition video series, Talent Acquisition T
About
Marketing leader in B2B SaaS who most recently was part of the executive team that grew revenue >4x, achieved profitability, and exited. The majority of our growth came from ABM and inbound marketing channels (~70% marketing-sourced) that I was responsible for building, growing, and scaling. I oversaw brand and category building, ABM, demand gen / lead gen, SEO, paid advertising, product marketing, customer marketing, content marketing, email marketing, events and conferences, community, and PR / AR. I also launched and hosted the popular talent acquisition video series, Talent Acquisition Talks (links to season 1 episodes below), as well as the the popular Spotify and iTunes podcast, Talent On The Rise, where I interviewed CHROs and VPs of Talent Acquisition at companies like Comcast, Northrop Grumman, Atlassian, Drift, Chipotle, and more. I am the epitome of a B2B startup VP / Head of Marketing. There is no task too small or too big. I am scrappy. I am versatile. I've hired, nurtured and grown a high-performing marketing team. I am uber-focused on revenue and have a books-worth of success running marketing programs that support new logo, retention, and expansion revenue. I can help your company grow up and to the right. DM to learn how I can help.